TERRA is a monthly subscription box targeting a millennial audience. My first thought was to create a box everyone would want, but was not already out there. This was a very difficult task in today's society - there's a subscription box for everything! After narrowing down my interests and speaking to others about what they want to see out there, I decided upon TERRA - a monthly subscription box that reaches lovers of the waves and wilderness.

TERRA is an eco-friendly company that sends anything from the best surf shop finds to new hiking accessories. This includes water bottles, beach towels, scented candles, reusable straws and more products always keeping the planet in mind.

I chose the name TERRA because it is used to describe the planet earth, and with my main focus being products to be used when exploring the world I knew Terra was a perfect fit. I took a modern approach to the logo, however I used rounded edges to make it more soft and approachable. I wanted my color pallet to consist of two complimentary colors as well as a third to blend them all together visually.