With a fun name comes a fun label! The creative process for Jamm'd involved many mood boards and research looking for the perfect color scheme and illustrations. I wanted to combine gooey lettering with fun sour fruit illustrations to completely embody this fun and flavorful beer. To do this, I used bright orange and purple to help catch a consumer's eye. As for the illustrations, each face shows various reactions when eating or drinking something sour.
Tall Tales Brewing Company
Jamm’d
After researching Tall Tales Brewery, I noticed their beer can designs have a reoccurring theme of being fun, colorful, illustrated and busy. While brainstorming ideas for their new beer can design, I wanted to take all of these qualities and make it fit into the theme while also standing out. I knew I wanted an all around icy influence - ice cubes, icicles, melting ice, cool colors... everything! Shades of blue cover the label in different variations with a fun green to exaggerate the hops engulfed by ice. To further emphasize this overall idea of "cryo", the icicles fall from the top of the can and make a full 360. If this label doesn't make you crave a nice cold beer, I don't know what will!
Tall Tales Brewing Company
I’m Not Cryo… You’re Cryo
