Full Time Graphic Designer // Boulder, CO // 2023 - Current

Contributed to a wide range of projects across web design, paid advertisements, print materials, email design, and more. Quickly took on additional responsibilities, leading multiple campaign designs, including the successful Perfect Collection, which achieved impressive engagement metrics, including a high click-through rate for both email and web. Promoted to CRM Lead on the design team, where I collaborate closely with the CRM team on strategy, design execution, competitor analysis, and campaign optimization to drive customer engagement and retention.

Full Time Freelance Graphic Designer // Boulder, CO // 2022

Developed creative assets for large-scale campaigns, working with substantial budgets to help build and maintain a cohesive brand identity. Contributed to projects for well-known clients like Land O’Lakes, Purina, Truterra, Rachio, FYTA, and others. Throughout this process, I had the opportunity to learn from some of the most talented professionals in the Boulder area, gaining invaluable insights into both marketing strategy and design.

Senior Graphic Designer // Tysons Corner, VA + Remote // 2021 - 2022

Developed and executed strategic marketing campaigns for leading brands in the Washington, D.C. area, including Metro, PenFed, Visit Fairfax, United Federal Credit Union and more. Gained hands-on experience with the full campaign lifecycle, from concept development to final execution, by being deeply involved in every stage of the process. Collaborated closely with designers, copywriters, and art directors, gaining a thorough understanding of the art direction process and the intricacies of visual storytelling. Trusted with significant creative freedom, which allowed for innovation and the opportunity to contribute original ideas to each project. This exposure enhanced my ability to balance creative vision with client objectives, ensuring that campaigns were both aesthetically compelling and aligned with brand goals.

Graphic Designer // Bowie, MD + Remote // 2020

Led the successful rebranding initiative, strategically aligning the company’s visual identity with the preferences and expectations of the target audience. Managed a diverse range of projects throughout the process, including the development of a refreshed stationery line, creation of cohesive, on-brand social media content, and production of high-quality images for Amazon product listings. Developed and executed a comprehensive social media strategy that significantly boosted engagement and interaction, driving brand awareness and customer loyalty. Collaborated cross-functionally to ensure brand consistency across all touchpoints while maintaining project timelines and quality standards.

Design Intern // Fairfax, VA + Remote // 2019 – 2020

Developed high-quality print and web design projects for clients such as BGE, NIH, PECO, and more, consistently meeting deadlines and staying within budget. My ability to manage multiple projects effectively and deliver exceptional results led to my internship being extended into both my senior fall and spring semesters, three months after my initial start. This extension was a testament to my strong work ethic, attention to detail, and commitment to exceeding client expectations.

Design Intern // Bethesda, MD // 2016

During my time shadowing various designers and print technicians, I gained a deep understanding of the importance of attention to detail and effective communication, while also acquiring valuable insights into the printing process. Additionally, I handled customer inquiries via phone and provided personalized support to assist with their orders.