Arc of Loudoun Shocktober

Arc of Loudoun throws a huge haunted manor every year in which they donate all proceeds to people with disabilities and their families. This is one of WHITE64’s pro-bono clients, they scare because they care and we help them get the word out! In 2021, they wanted to upgrade their social, make tiktoks and ring in some more people to experience the 5th scariest haunted house in the country! With our help, they raised more than $750,000 and had almost 15,000 fans walk through the manor doors (and make it out alive).

See below for some rough concepts as well as banners and such that came to fruition!

Designers: Liliana Caceres + Meghan Deakins + Matt Walker
Copywriters: Mike Stango + Joel Mazmanian
Production: Tori Barmoy + Teresa Palaia
Animators: Shank Rai