White64
Juneteenth
Diversity is a big part of the culture at White64, so we wanted to make a special series to highlight and explain Juneteenth. Starting with what even is Juneteenth? We found that a lot of people didn’t know what this holiday celebrated. We researched the best way to explain the holiday as well as how to celebrate it properly. For the second post of the series, we wanted to highlight Black change-makers and inspirational leaders throughout the years, from Harriet Tubman to Amanda Gorman! I kept the design clean and within White64 brand colors while still incorporating different elements surrounding the holiday of Juneteenth.
Designer: Liliana Caceres
Copywriter: Christine Reyes
White64
Women’s History Month
For women’s history month, we wanted to bring attention to the slogan #BreakTheBias while also focusing on the women within our agency. Our goal was to create a video for social as well as posts highlighting all the boss a** females we work along side everyday! The team came up with the concept of smashing cupcakes with stereotypical comments written on them - which quite literally breaks the bias. Each comment on the cupcakes are submissions from the women of WHITE64. To compliment this idea, we designed instagram posts for each WHITE64 woman with a quote of their choice.
Designers: Liliana Caceres + Meghan Deakins
Production: Tori Barmoy + Shank Rai
Copywriters: Jordyn Brock + Christine Reyes
White64
Mental Health Awareness
Mental Health Awareness Month
ASMR - Stress Awareness Month
White64
AAPI Heritage Month
For the month of June, we put together a list of local Asian American Pacific Islander-run businesses in the DMV we loved as a company. We also interviewed a rockstar AAPI at the agency who has been killing it as a Junior Video Editor recently, Shank Rai. Check out our feed and story posts below!!
Designer: Liliana Caceres
Copywriter: Christine Reyes
White64
AMIN Design Conference
WHITE64 is a part of the Advertising & Marketing Independent Network (AMIN), which is a collection of over 50 independent marketing agencies across the world. Every year they hold a global conference in the location of one of their agencies. In 2021, WHITE64 was chosen to host in Washington, D.C. and I was given the task of building out the campaign Alex designed. I created powerpoint templates, name tags, welcome signs and more!
Designers: Alex Belgrave + Liliana Caceres
