Metro DC

Sustainability Impact

Metro faced us with the challenge of creating a video about how taking the Metro just once a week can reduce your carbon footprint. The challenge here was to make it so people would actually get through the whole video, meaning it must be entertaining on top of informative. Immediately my mind went to late night show “Man on the Street” videos!  While it accomplishes the goal of providing information to potential and current Metro riders, it also puts a smile on your face. Take a look and let me know what you think!

Art Direction: Liliana Caceres + Alex Belgrave
Copywriter: Mike Stango
Video: Brett Ludeke
Animator: Kevin Jones

Social Snippet: Hmmmm.

Social Snippet: Wrong Answers

Metro DC

DC Ride with Pride

TBD

Designer: Liliana Caceres
Copywriter: Jordyn Brock
Animator: Shank Rai

Metro DC

Holiday 2021

For the holiday season, the DC Metro wanted something fun to share with their workers and riders. We came up with a concept to do stop motion photography across all channels as well as in-station signage while giving an overall cheery feel.

And yes, those hands are mine!

Designers: Liliana Caceres + Francois Fontaine
Hands: Liliana Caceres
Copywriter: Mike Stango
Video: Brett Ludeke
Animator: Kevin Jones

Metro DC

Retail Store

Metro wanted to add some new merch to their online store before the holidays, so we jumped at the opportunity to incorporate some of their previous fun campaigns, such as Matt’s CO2 production! We wanted items from fun gag gifts like a metro employee apron to something DC specific like the Metro stops leading to the Cherry Blossoms or Nationals Stadium.

Designers: Liliana Caceres + Matt Hodin

Metro DC

Youth Mask Campaign

In-station signage was created to showcase a variety of things we have missed out on because of COVID-19. The hope was to entice people to “Mask up on Metro” to get back to birthday parties, concerts, vacations and anything else they have missed out on because of restrictions. 

Designers: Liliana Caceres + Matt Hodin
Copywriter: Heather Knight

Metro DC

Earth Day

For Earth Day, Metro wanted to create a fun and eye-catching campaign to persuade people to continue or start taking the metro to reduce their carbon emissions. We put a numerical value on it by comparing the 300,000 tons of carbon emissions Metro riders save to things like 272,000 cars, 40 million gallons of gas and topped it off with Metro being the easiest way to reduce your carbon footprint. Satisfying to look at and makes you feel good about yourself!

Designer: Liliana Caceres
Copywriter: Joel Mazmanian

Metro DC

Non-Commuter

Metro wanted to create a campaign targeting people who use the Metro for non-work related purposes, such as going to a Nationals baseball game! We focused on the $2 night fare to target people looking for late night activities as well as the baseball fanatics in hopes to attract more riders. This is the beginning stage using a 3D approach, and have a 3D designer currently working to bring our concepts to life. 

Designers: Alex Belgrave + Liliana Caceres
Copywriter: Christine Reyes

Metro DC

Social Distancing

As one of my first projects at WHITE64, I was given the task of finding a creative way to represent social distancing and summer in one. Using bright and bold colors, we landed on these!

Designer: Liliana Caceres
Copywriter: Matt Walker

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