This project was truly my child. From beginning to end, I led our team in pushing boundaries to achieve the brand's changing vision. Our design director pushed me outside of my comfort zone to brainstorm how to differentiate the collection. Together we figured out how to infuse the campaign with an edgy, unique flair that would set us apart from competitors. After a ton of trial and error, holographic overlays and lavender tones were introduced and the brand loved them. These elements bring a modern, dynamic touch while adding a layer of refined sophistication.